Like it or not, texts, such as email, web sites, newsletters, brochures, facebook pages etc., are essential when we inform others about our business. Unfortunately, too many write poorly. Even when we finally manage to press ourselves past the first hurdle of actually grinding something out, the result is rarely something that will make the Pulitzer Prize jury do "the wave". But fear not... There are some easy steps that will transform the boring, overly complicated and completely unremarkable into something that even busy business people, with the attention span of fruit flies, will read.
Lars-Lennart Carlsson has been a Communications Manager at AstraZeneca for fourteen years. For the last three years, he has run his own business Yoodlefish Communication. Recent assignments have included: working as a Communications Manager at a Bank, being the Newsletter editor at a major insurance company, teaching efficient writing and how to create powerful powerpoint slides for different business training companies.
